You see their boxes being carried around everywhere… at the parks, in the subway, people walking down the street. The ubiquitous “Mike’s Pastry” logo packages act as a viral advertising campaign all over the city. As a result of this, Mike’s is always mobbed; the line runs out the door, sometimes all the way down to the next block.

Tourist tip: If long lines cramp your style, try Modern Pasty, also on Hanover Street.